Like a good “hook” that brings a reader into a story, Internet advertising tries to get viewer’s attention by various forms of movement in their ads. The worst? Hands down, the jiggling mounds of fat for various products to lose the extra pounds and tone those terrible abs.
Just as with an ad that’s so funny you don’t remember what product is being sold, these are so disgusting you don’t remember or even care what the product is. You just want those mounds to moving fat to stop and go away! In other words, the ad is a total failure.